Ohraw Shopify

OverView

OH RAW sells sea moss gummies in three flavours — soursop, dragon fruit and passion fruit. Wild-harvested Caribbean sea moss, 91+ minerals, no fillers. The product was strong. The store was not selling it. Shoppers landed on a page of colourful gummies with no idea what sea moss does, why 85% raw matters, or whether any of it was tested. In supplements, that doubt is the whole sale. This Shopify store design rebuild had one job: make the ingredient story impossible to miss, put the proof beside the price, and get a shopper from landing to checkout on a phone without thinking about it.

Detail Project

Time Duration:

1 Week

Project Prices

$2,500

Location

USA

Challenge & Solution

Nobody buys a supplement they do not understand. Most shoppers arriving at OH RAW had never heard of sea moss, so the store had to teach and sell in the same scroll. The Shopify store design brief: explain the ingredient in seconds, prove the quality claims, and remove every extra tap between wanting it and buying it.

The Challenge

Shoppers did not know what sea moss does
Ingredient and benefit claims were buried
Quality proof was missing at the point of sale
Too many taps between browsing and cart
Mobile experience needed rebuilding

The Solution

Ingredient story on every product page
The 85 / 10 / 5 formula shown as a headline
Certifications and testing beside the price
Quick add-to-cart and filtered browsing
Mobile-first rebuild with bundle upsell

The Results

The store now does the explaining. A first-time visitor learns what sea moss is, sees that it is third-party tested and FDA cleared, and reaches checkout in three taps.

A comparison table sets OH RAW against five alternatives, and a 30-day guarantee sits under every buy button — so the last objection is answered before it is asked.

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Website Traffic

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Lead Generation

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Average Load Time

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Mobile Optimized

Project Gallery

Key pages from the Shopify store design, built in the order a shopper actually meets them.

Homepage

About Page

Product Page

CheckOut Page

Wholesale Page

Ingredient Storytelling

What sea moss is, what 91+ minerals means and why 85% raw matters — explained where the shopper is deciding.

Frictionless Cart

Filtered browsing, quick add-to-cart and a bundle upsell that lands before checkout, not after.

Trust Built In

FDA cleared, vegan, third-party tested, eco packaging and a 30-day guarantee, all visible beside the price.

Fully Responsive

Built mobile-first, because most supplement shopping starts on a phone and ends there too.

Technology & Tools

This Shopify store design runs on the platform’s native stack — no page-builder app slowing the theme down, and nothing the client has to keep paying a subscription for.