Cocoa By Design

OverView

Corrie Arleen Benson opened Cocoa By Design in 2017 and has hand-airbrushed every client since. Twenty-three thousand of them, in Fountain Valley and across Orange County. Nobody books a spray tan casually. It is the week of a wedding, a holiday, a shoot — and the fear is always the same one. What if I come out orange?

So this beauty salon website design had three jobs: answer that fear before anyone asks, show prices without a phone call, and turn a $75 tan into a $100 monthly membership.

Detail Project

Time Duration:

5 Days

Project Prices

$4,500

Location

USA

Challenge & Solution

Nine years of work and almost none of it visible online. Meanwhile every booking arrived by phone or DM, in the middle of an appointment. The beauty salon website design brief: make the nervous first-timer confident, and let her book at 11pm without speaking to anyone.

The Challenge

The Solution

A page per service, prices stated up front
Prep and aftercare published in plain English
Vagaro booking embedded on every page
Membership priced against two tans a month
Local SEO for Fountain Valley and the OC

The Results

A tan is $75. Two a month is $150. Membership is $100. The upgrade sells itself. First-timers know to exfoliate 12 hours before and that colour lasts 10 days—fewer questions, better results, less interruption for Corrie.

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Website Traffic

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Lead Generation

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Average Load Time

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Mobile Optimized

Project Gallery

Key pages from the beauty salon website design, in the order a first-timer meets them.

Homepage

About Page

Service Page

Pricing Page

Contact Page

Prices Up Front

$75, $100, $250. No "contact us for pricing" on a service people buy in a hurry.

Book Without Calling

Vagaro embedded on every page. A booking at 11pm needs nobody awake to take it.

Sells the Membership

The $100 plan sits beside the $75 tan, so the maths does the persuading.

Found in Orange County

Local schema and location signals for Fountain Valley and the cities around it.

Technology & Tools

This beauty salon website design runs on tools a studio owner can manage alone — WordPress for the site, Vagaro for the diary, nothing that needs a developer on call.