Boat Promote Marine Media

OverView

"Stop explaining your boat to photographers." That line is the whole business. James Dumergue is an MCA Yachtmaster Offshore captain with decades commanding luxury motor yachts — who also films them. His clients are yacht brokerages and private owners. They are not buying photography. They are buying someone who already knows vessel geometry and how light behaves on water.

A brand like that cannot sit on a template. This luxury website design carries five services, a pricing ladder from $399 to $1,199, and a portfolio of unrelated work — held together by a plugin we wrote from scratch, because nothing off the shelf could do it.

Detail Project

Time Duration:

5 Days

Project Prices

$4,500

Location

USA

Challenge & Solution

Five services, each selling alone. A buyer wants drone work, or presenting, or the AI lab — and should never have to hunt for it. Then the portfolio. Every plugin on the market forces generic categories and its own styling. So the luxury website design brief included writing one from scratch.

The Challenge

Five services, each needing to sell on its own
Nine projects with almost nothing in common
Stock plugins forced their own category names
Plugin styling fought the navy-and-gold brand
A pricing ladder from $399 to $1,199 to present
Client had to run it all without a developer

The Solution

A custom design system, not a bought theme
A dedicated page for every service
A portfolio plugin written for this site alone
Eight filters in the client's own vocabulary
Four tiers plus add-ons, compared on one screen
Everything editable from the dashboard

The Results

The filters read Bluewater Battlewagons, Powered by the Wind, Boat Sales Packages. That is how marine people talk — not “Photography” and “Video”. One tap narrows nine projects to the three that matter. Five service pages each rank alone, and a $399 enquiry walks up to a $1,199 Pro Bundle.

0 x

Website Traffic

0 x

Lead Generation

0 s

Average Load Time

0 %

Mobile Optimized

Project Gallery

Key pages from the luxury website design, including the custom portfolio plugin in use.

Homepage

Portfolio Page

Pricing Page

Service Page

Contact

Custom Portfolio Plugin

Written for this site alone — its own post type, taxonomy and templates, with no third-party licence to renew, ever.

Filter in Their Words

Eight categories named by the client, from Bluewater Battlewagons to Powered by the Wind. Instant, no page reload.

A Page Per Service

Drone, photography, presenting, the AI tech centre and web development each get their own page and their own keyword.

Custom Design System

Navy, gold and the captain's seal, built from scratch rather than bought — so nothing on it looks like anyone else.

Technology & Tools

This luxury website design pairs standard WordPress tooling with one piece of bespoke code — the portfolio plugin. Everything else is licensed and maintained, so a premium site stays supportable long after handover.