Life Force Shopify Store

OverView

Life Force Enterprise sells motivational apparel, drinkware, wall art and gifts — things people buy for the words on them. Which is the whole difficulty. Nobody needs another mug. They buy the message, and most stores delete the message the moment you enter the shop: a grid of thumbnails, a price, no voice.

So this apparel Shopify store was built to keep the brand talking all the way to checkout, while making four different product types easy to tell apart.

Detail Project

Time Duration:

1 Week

Project Prices

$2,600

Location

USA

Challenge & Solution

A t-shirt, a mug and a framed print are three different purchases. Lumped into one undifferentiated catalogue, none of them get found. The apparel Shopify store brief: sort the categories, carry the voice into the shop, and cut the taps between wanting something and owning it.

The Challenge

Four product types, no clear categories
Brand message vanished once shopping began
Mobile layouts creating friction
Browsers dropping out before checkout
Gift buyers and self-buyers want different things

The Solution

Products sorted into clear, obvious sections
Brand voice carried into collections and products
Mobile-first rebuild across the whole store
Filtering, sorting and quick add-to-cart
Reviews and newsletter capture built in

The Results

Apparel, drinkware, wall art and gifts each have their own door now. A shopper who came for a mug is not wading through t-shirts to find one.

And the message travels with them — the reason someone buys an inspirational product is still on screen when they decide to.

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Website Traffic

0 x

Lead Generation

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Average Load Time

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Mobile Optimized

Project Gallery

Key pages from the apparel Shopify store, in the order a shopper meets them.

Homepage

Product Page

About Page

CheckOut Page

Social Page

The Message Stays In

Brand voice carried into collections and product pages, not stranded on the homepage.

Four Clear Doors

Apparel, drinkware, wall art and gifts each browsable on their own terms.

Shorter Path to Cart

Filtering, sorting and quick add-to-cart cut the taps between wanting and buying.

Fully Responsive

Rebuilt mobile-first, because gift shopping happens on a phone on the sofa.

Technology & Tools

This apparel Shopify store runs on the platform’s native stack with a customised theme — no page-builder app slowing it down, nothing extra to keep paying for.